In 1994, Arnaud Bruillon joins the House as a part-time salesman. The founders, Mr Dahan and Mr Cohen, quickly understand he can be a key player at Finsbury, thanks to his motivation and dynamism. During these years, Arnaud Bruillon cultivates his love for the know-how and the elegance of men's shoes. He then moved up many steps and became a point-of-sale manager. In 2000, he became the best franchisee of the Finsbury group, thanks to his store located on Les Petits Champs Street in Paris. Building on this success, he will open 7 new stores from 2000 to 2010.
Quite naturally, Arnaud Bruillon commits to acquiring Finsbury in 2010. Arnaud Bruillon expresses a unique vision for the brand: to translate the heritage of a House of know-how and tradition, animated by a creative passion. Very quickly, he structured the House and offered franchised external partners to settle in various French cities. Finsbury builds its success on an irreproachable service of consulting and customer experience associated with a product of high quality, chic, comfortable and fashion.
From a dozen stores at the beginning of 2010 to more than 60 points of sale today (in France and abroad), Finsbury has seen a remarkable growth in recent years. This expansion is an aggressive business strategy.
Leading specialist in men's footwear with a unique collection of nearly 150 models, Finsbury attracts both a traditional and a more modern clientele thanks to the trendy designs of its creations.
The brand has also been, over the past few years, open to digital. At the end of 2014, the brand launched its own website: www.finsbury-shoes.com. This launch was to help build and increase the notoriety of the brand and to take advantage of the current trend. Thanks to its new design with a neat, elegant and intuitive interface, the House has, today, the desire to break the men's shoe codes.
To guide customers after the purchase, and in order to cultivate the love for men's shoes, Finsbury chose to offer patina and shoe repair services. It is indeed in 2012, that l'Atelier Finsbury, an artisan shoemaking, and in 2015 that Club Finsbury, patina bar, open their doors.
Thanks to these dedicated spaces, where the imagination, creativity and craftsmanship are expressed in all their forms, the brands offers a singular and original service.
Despite an agenda fully loaded with stores openings, the shoemaker decides, in 2015, to target new markets and opens its first stores abroad. Casablanca, Tunis, Lausanne: the first step towards Finsbury's internationalization.
Today, with these successful experiences, Finsbury aims to open new stores in high demand neighboring countries: Belgium, Luxembourg and the United Kingdom, but also in new and fast-growing markets: Asia and the Middle East.
2016 is a key year for Finsbury. With over 30 years of experience in the men's footwear industry, the brand diversifies and launches into men's leather accessories. The brand wanted to offer its customers the opportunity to mix their shoes to both belts and hand-patinated briefcases, like the great luxury leather merchants.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.
