Sometimes a blog name looks great on paper, but when you say it out loud, there’s ambiguity.

This happened to me with my first blog. I thought ‘Byte of Data’ (inspired by Pinch of Yum) was well-suited for a technology blog about cloud storage and backups. That was until I was interviewed by a radio presenter who asked me to confirm the blog name. Then I had to spell it out to listeners to avoid confusion because ‘Byte of Data’ might have been spelled as ‘Bite of Data’.

Photo sharing site ‘Flickr’ also had similar problems because people naturally typed ‘Flicker’. They ended up buying both domains and setting up a permanent redirect, so they didn’t lose business.